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Monday, December 3, 2007

Search Engine Optimization - An Introduction

After the development of a website all you need is to generate as much traffic as possible on it. SEO (Search Engine Optimization) is the way to make your website popular and in the other words it can be said that SEO is the set of techniques and procedures, which make your website generate traffic. I still remember that one of my companions once told me that there are no hard and fast rules in SEO, but we have to try different procedures and functions to make the website popular. According to a research more than 80% of the traffic comes from different search engines. If your website is a well developed project but still not producing desired result then you need to optimize it thoroughly.

I have mentioned some techniques below, which I believe are the basic but constructive when you talk about Search Engine Optimization:

Website Address

Your website address or domain should be easy to spell and pronounce because you don’t need to depend on search engine if your visitor can easily memorize it. Another reason for which your domain name should be easy is that it will also be used as your keyword because the domain name is always unique and do not have much competition.

Keywords

Before getting into the details of how to choose keywords, I would first explain what is a keyword? Keyword is the word or phrase, which a visitor writes in the search box of a search engine. One has to be very careful in choosing keywords, because these are the words, which take a visitor to your website. First of all make list of words which your website contains and highlight those, which are being searched. You can also use different keywords tools like Google Adwords, Word Track, Keyword Discovery, etc. Using wrong spelling of keywords can also be very useful another key factor, which is again very effective is to use keyword synonyms. You must also use the keywords in the meta tag of your webpage but be care while doing this because if you saturate your meta tag with keywords then your website may be penalized by some search engines.

Keyword Density

Keywords density is another important technique in SEO, it represents how many times are your keywords appearing in the content. You can concern competitor website to have an idea of it. Heavy density of keywords can reflect that you are trying to SPAM (Self Propelled Advertising Material). Once your website has developed its reputation like this it is very difficult to get away from it. Your keywords should be toward the top of your page and your keyword phrase be in either every paragraph or every second paragraph depending on your paragraph length.

Negative Techniques

There are also some negative or bad techniques of SEO, which can get you blacklisted in all search engines. Some techniques that are considered spam are cloaking, invisible text, tiny text, identical pages, doorway pages, refresh tags, link farms, filling comment tags with keyword phrases only, keyword phrases in the author tag, keyword density to high, mirror pages and mirror sites.

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