Finding Better Keywords

Keywords play a vital role in Search Engine Optimization. Keywords are the words, which users writes in a search engine to find out their desired result. It is very important for a webmasters or a Search Engine Optimizers to identify correct keywords for their site. Following are steps to find out keywords:

· Identifying Nature of Business

· Identifying Products & Vendors

· Using Tools

· Find Number of Searches and Click for Keywords

· Fetch Functional Keywords

Identifying Nature of Business

The identification of business is the fundametal steps before choosing keywords. It is very important for marketing purpose, one cannot obtain correct keywords without identifying the nature of business. For instance assume a person dealing in used cars but posting keywords like; brand new ford or new dodge. It will not give good popularity to the business and will also create a hectic situation for user, which will eventually give bad publicity to the website.

Identifying Products and Vendors

Identification of products and vendors is also very important because almost majority of the keywords originated from the name of either vendor or products. One has to be very careful while taking keywords from product or vendors because if he/she chooses generic keywords then the probablity of getting targeted traffic is not high. Suppose a person has a website, which sells cell phone and he selects cell as keywords then a user who need a battery and writes cell in search engine can also be re-directed towards his website, which is not a good marketing scenario.

Using Online Tools

To use online tools is also very helpful and popular technique to find out keywords. There are many online tools and softwares available on internet for this purpose. Google Adwords, Inventory.Overture, MSN Adcenter, Word Tracker, etc. There are both free and charged tools available on internet and you can also take their free trial to find out keywords.

Find Searches and Click

This another very important phase while finding keywords. In this phase one can find out number of clicks and impression his/her keywords will get in a month. One of the most important tools to do so is Inventory.Overture, SEO tools kit is another very good software in order to find the impression and clicks on a particular keyword.

Functional Keywords

After obtaining your keywords from your website and online tools, the final phase is to fetch functional or working keywords for your sites. These are the keywords with which you do the marketing of your products and website on different classified, forums, communities and paid channels.